Josep Franch has extensive teaching experience in various countries. He is an expert in international marketing and global marketing, and his main area of specialization is brand management in multinational and global companies. He has also worked on subjects related to digital marketing and relationship marketing.

From an educational point of view, he is one of the main European experts in the case study method. He has published more than 50 case studies in the fields of marketing and international business, some of which are available through The Case Centre (formerly the European Case Clearing House). He has won the EFMD Case Writing Competition on three occasions (1999, 2001 and 2013) and also has three case writing awards at the North American Case Research Association (NACRA) Annual Conference (2004, 2010 and 2015). He regularly serves as a track chair in several case conferences and as a reviewer for different case journals and case collections, he sits on the Editorial Board of the Case Research Journal and Wine Business Case Research Journal and is one of the Co-Editors of the Global Jesuit Case Series. He regularly delivers sessions on how to write and teach with case studies, both at ESADE as well as for other programmes including the International Teachers Programme (ITP).

He has previous experience as a marketing manager at Fuji Film and has worked as a consultant for different companies, including FC Barcelona, Interroll, Novartis, Soler & Palau, Sony and Xerox. He has also worked in many in-company training programs with different companies including: APM Terminals, Bunge, Desigual, Esteve, Novartis, Roca, Roland DG, Saint-Gobain, Sony, Telefónica and Tenaris