Social and business environments are converging making it more important than ever for organisations to consider – and support – meaningful initiatives that inspire and retain employees. Your social initiatives are just as important as your financial health when prospective employees are evaluating your organisation. As stewards of professional development, we now play an important role in developing the specific skills to harness passion into action. No longer are employees leaving personal views at home and the conversation around social justice topics is far from a moment. By creating an organisational culture that supports meaningful initiatives, organisations are in a power position to differentiate themselves with a focus beyond mere ROI.