For the past decade, there has been a lot of discussion about Employer Branding. What is it? Is it important? Should your organization invest in it? Why does it matter? In this workshop we will look at trends in Employer Branding, highlight the differences between branding of firm’s products/services and branding a firm’s reputation to attract talent. You will also see that you already have an Employer Brand… the only question is whether or not you understand and control it.

For well-known companies, there is a danger of talent not applying due to negative reputation (just ask British American Tobacco). But for less well-known companies, or firms in ‘unsexy’ industries, the competition for top talent is especially difficult due to lack of a reputation.

This workshop will help your firm to move in the right direction and attract the talent that will keep your firm successful.