Achieving Success through a Serendipity-based Culture

22-Sep-2024 11:00 - 12:00

How can companies succeed when logic is no longer sufficient?   Jérôme Barthélemy will introduce a five-step playbook that organizations can use to become more innovative through the strategic use of serendipity.  It includes (1) acting rather than analyzing, (2) running as many experiments as possible, (3) keeping your eyes open to surprises, (4) spotting the potential in surprises and (5) transforming surprises into opportunities.      

Speakers

Jérôme Barthélemy
Professor of Strategy and Management, ESSEC BUSINESS SCHOOL
Jérôme Barthélemy is professor of strategy and management and former executive vice-president, dean for post experience programs, corporate programs and relations at ESSEC Business School. He is currently a visiting professor at..
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