Mr. Alaa Mulla, the Director of Quality and Learning at Elaf Group, a pioneer in Saudi Arabia’s hospitality and tourism industry.

With an extensive and distinguished career in training and quality management, Mr. Alaa has been a driving force behind human capital excellence in the Kingdom. He has successfully mentored and trained over 3,000 hospitality professionals across both local and international hotel chains. A dedicated leader and PhD candidate, Mr. Alaa is committed to shaping the future of hospitality through education, quality, and sustainable innovation.