Martin Sawtell

Experience Innovation Group,
Software POC Lead
Dell Technologies

Martin is the Software Proof of Concept (POC) lead for the Experience Innovation Group in Singapore, belonging to the CTO office of the Client Solutions Group.

He leads a POC development team to test new technologies and how they affect user experience in product innovation. A key focus of investigation is augmented reality and its associated components, and Martin is a believer in a future where spatial computing pervades daily life at all levels.

Before Dell, Martin was the co-founder of a VR med tech startup, which was using eye-tracking to create new ways of detecting eye disease and neurological conditions. Prior to that he had a decade of experience in feature film visual effects, specialising in dynamics simulation and rendering for films such as Star Wars and Ready Player One.

Martin holds a Bachelor’s in Multimedia Design from Curtin University in Perth, Western Australia.