Carolina Martinez

Transformation Consultant
CoachHub

Carolina Martínez is a Transformation Consultant at CoachHub, the leading global digital coaching platform that empowers organizations to create a coaching culture at scale. With a mission to democratize coaching for employees at all levels, CoachHub leverages behavioral science, AI-powered technology, and a global network of certified coaches to support professional and organizational development across industries.

Based in Barcelona, Carolina works closely with clients in sectors such as Retail, Manufacturing, Technology, and Construction, guiding them through impactful transformation processes. She designs and delivers coaching-based solutions that drive cultural change, enhance performance, and accelerate strategic outcomes.

Carolina has built a robust career in the technology industry, holding consulting and sales roles at global firms like Oracle, SAP, and Salesforce. Her experience in enterprise software and digital transformation equips her with a deep understanding of complex business environments and client needs.

She holds a degree in Commerce from the Complutense University of Madrid and a Master’s in Transpersonal and Executive Professional Coaching. This background enhances her ability to support clients with both strategic insight and human-centered guidance.

Carolina is passionate about helping organizations unlock their full potential by integrating coaching into the core of their talent and leadership strategies.