While aiming to deliver world-class service
(2025 vision), SEB, one of Northern Europe’s leading financial institutions, believes that entrepreneurial minds and innovative companies are key to creating a better world. As the Banking industry is under pressure from new competitors, technologies, and continually evolving customer demands, SEB wanted to find new ways of working and maintain a competitive advantage.
The solution was to co-create a Train-the-Trainer Programme
facilitated by the Stockholm School of Economics Executive Education.
By utilising design thinking
and service design theory
, the programme managed to:
- Deep-dive into and experiment with Service Design
- Create prototypes for solving actual business challenges
- Examine Transformation Process techniques
- Prepare participants to be future Service Design facilitators.
One year into the programme, the results are measured in increased competitiveness, changed mindsets, a better understanding and application of Service Design, and improved ways of working, internally and externally.