EXPERT CASE STUDY PRESENTATIONS
SEB (Bank) Design Driven Innovation Programme
17-Jan-2019 13:50 - 14:10
While aiming to deliver world-class service (2025 vision), SEB, one of Northern Europe’s leading financial institutions, believes that entrepreneurial minds and innovative companies are key to creating a better world. As the Banking industry is under pressure from new competitors, technologies, and continually evolving customer demands, SEB wanted to find new ways of working and maintain a competitive advantage. The solution was to co-create a Train-the-Trainer Programme facilitated by the Stockholm School of Economics Executive Education. By utilising design thinking and service design theory, the programme managed to:
- Deep-dive into and experiment with Service Design
- Create prototypes for solving actual business challenges
- Examine Transformation Process techniques
- Prepare participants to be future Service Design facilitators.