Sara Biuk is co-founder and researcher at AI in the Wild, which researches and builds understanding of how people are really using AI. Sara holds an MSc in Media and Communications (Data & Society) from the London School of Economics. At LSE, she organized one of the first department events on practical AI opportunities, featuring senior speakers from the Financial Times, LinkedIn, AI Collaborative and JournalismAI. Her dissertation explored user perception and participation in building LLM platforms. Beyond research, Sara has hands-on experience across marketing, journalism, project management, and scientific research. A sociologist by education and curiosity, she explores the human side of technology.